#3 BOLT UBC Marketing VP
BOLT UBC is a distinguished Business and Data Analytics Club at UBC, with a mission to expand its reach and enhance event engagement. Joining in May 2022 as the VP of Marketing, I've driven impactful changes. My role encompassed multiple dimensions: managing our social media presence to attract more followers and event attendees, overseeing successful offline initiatives like the booting campaign, and acting as a linchpin for internal collaboration. I've worked with 7 departmental teams and harmonized diverse ideas, fostering innovation and synergy. Through these efforts, BOLT UBC has surged forward, achieving its growth goals and solidifying its position as a leading entity.
* The 3D Version Club Mascot: Corgi Byte that I generated using Midjourney AI Painting ->
RESULTS
• 1000+ followers ;
• 100% followers increased within 6 months;
• 3000+ more accounts reached within 2 months;
• 6,500% more accounts engaged within 1 month.
01
Social Media Platform Operation
I held the responsibility of overseeing the operation of various social media platforms, which included Instagram, Facebook, and email management. Notably, our strategic focus concentrated on Instagram due to its popularity among our precise target audience, predominantly comprised of younger individuals.
• My detailed post design examples using Figma/Canva (Click -> to see more):
02
Internal Management
In terms of internal management, I took the lead in guiding three junior executives. I formulated comprehensive marketing calendars, developed posting guidelines, and crafted post templates. These initiatives were designed to enhance posting efficiency and ensure a streamlined approach to our marketing efforts.
• Marketing Calendar Generate
I meticulously allocated critical events, posts, meetings, deadlines, and specific executive responsibilities within the marketing calendar.
• Marketing Guideline Generate
Including all the posts‘ details
• Marketing Post Templates Design
Giving the executives the references
03
Offline September
UBC Campus Booth Event
• Achieved a rapid increase of 100+ followers within a single day.
• Orchestrated the creation of the inaugural club mascot through collaboration with 6+ designers.
• Successfully coordinated the acquisition of 1,261 club merchandise items by liaising with 8 merchandisers.
I collaborated with 6 designer studios and reached out to 8 online merchandisers in China. This collaboration led to the design of our club's first mascot, a delightful corgi dog, and the creation of more than 1000 merchandise items, such as keychains, hats, and tote bags.
Procuring a target from Ikea, I extended an invitation to students, urging them to engage by following our social media platforms, enlisting in our email list, and partaking in a dart game for the opportunity to secure complimentary merchandise.
04
Extra Promotional Strategies
• Networking Profile Posts
- Collaborated with the Cooperation Relationship (CR) team to solicit assistance in reaching out to professionals on LinkedIn, encouraging their participation in a concise 2-minute survey; this facilitated the collection of valuable information such as their profiles, names, titles, as well as career and life advice for students.
- Maintained a consistent weekly posting schedule across our social media platforms.
Benefits:
- Streamlined time commitment.
- Enhanced flexibility for participating professionals.
- Delivered added value to our follower base.
- Demonstrated the robustness of our professional network.
• Borrow Fame & Reputations
We received a request from Upenn to collaborate in promoting a summit organized by Wharton's club. Leveraging the prominence of the event, I strategically encouraged students to register for our newsletter to access further information.
The impact was remarkable, resulting in over 50 new registrations within a single post. This collaboration not only underscored the strength of our network but also showcased my ability to drive significant engagement through strategic promotion.
CONCLUSION
Through my role as VP of Marketing at BOLT UBC, I've learned the significance of strategic internal coordination and creative external engagement. Efficient posting guidelines and templates streamlined operations, while leveraging professional insights and running successful campaigns drove substantial growth. This experience underscores the value of streamlined processes, effective collaboration, and innovative strategies in achieving significant results.
