My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
I'm passionate about exploring new things and believe that diverse experiences lead to greater knowledge and opportunities.
Sartorial Wealth of Raymond James Marketing Specialist
2023.09 - Now
Sartorial Wealth is a wealth management team supported by Raymond James Institutional Fiduciary Solutions, under Private Client Group.
I drove digital marketing strategy, halving costs and doubling reach. Led social growth (5×), boosted SEO, and automated workflows. Supported $1M+ client communications and brand asset development.
NESCAFÉ Sustainability Campaign
2021.04 - 2021.07
Nescafé aims to expand its presence in China while emphasizing its commitment to sustainability.
I played a pivotal role in supporting a team of over 50 members in executing a comprehensive three-month-long sustainability campaign across both online and offline platforms.
Tencent Games Marketing Research
2021.10 - 2022.04
Tencent, a leading video game vendor, seeks closer engagement with Generation Z.
My role involved gathering market insights, researching trends, personally experiencing games, and compiling reports to aid in better game development.
UBC Venture Founder Incubator
2023.05 - 2024
UBC Venture Founder validates startup foundations, ignites traction, and tailors the approach to each venture.
Project: Biophilia [EcoBox] Explore our smart terrarium with planting automation – embodying our mission to rekindle the connection with nature.
BOLT UBC Club Operation
2022.05 - 2023.04
BOLT UBC is UBC's top business and data analytics club.
My role involves managing social media, overseeing booth campaigns, and facilitating inter-departmental collaboration and executive training.
Social Influencer
2021.07 - Now
I have released 8 original songs and garnered an impressive following of nearly 30,000 fans.
These songs have collectively amassed over 50 million listens across various platforms.
Other Experiences
I have released 8 original songs and garnered an impressive following of nearly 30,000 fans.
• Web3 Metahuman Marketing Representative - Livestreaming
• FB Ads Manager-AB Testing
• Photography & Video Editing
• Customer Relationship Management
XbotGo: AI Sport Camera
XbotGo, a brand under Blink Tech, uses AI and smart hardware to make hands-free, auto-tracking sports filming accessible to families, teams, and creators.
As a part-time marketer, I support global TikTok influencer outreach, brand storytelling, and social media. Based in Canada, I also lead local filming, club partnerships, and event support—especially during hockey season.
School Project
• MetaHuman VideoScribe
• OptimiLife Mushroom Supplements Company Marketing Plan