My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
I'm passionate about exploring new things and believe that diverse experiences lead to greater knowledge and opportunities.
NESCAFÉ Sustainability Campaign
2021.04 - 2021.07
Nescafé aims to expand its presence in China while emphasizing its commitment to sustainability.
I played a pivotal role in supporting a team of over 50 members in executing a comprehensive three-month-long sustainability campaign across both online and offline platforms.
Tencent Games Marketing Research
2021.10 - 2022.04
Tencent, a leading video game vendor, seeks closer engagement with Generation Z.
My role involved gathering market insights, researching trends, personally experiencing games, and compiling reports to aid in better game development.
BOLT UBC Club Operation
2022.05 - 2023.04
BOLT UBC is UBC's top business and data analytics club.
My role involves managing social media, overseeing booth campaigns, and facilitating inter-departmental collaboration and executive training.
School Project - New Idea VideoScribe
For the "New Ideas Assignment," I suggested an innovative product or service for a chosen company. Alongside a persuasive creative brief, I created a whiteboard animation video using VideoScribe to enhance the concept's presentation.
UBC Venture Founder Incubator
2023.05 - Now
UBC Venture Founder validates startup foundations, ignites traction, and tailors the approach to each venture.
Project: Biophilia [EcoBox] Explore our smart terrarium with planting automation – embodying our mission to rekindle the connection with nature.
OptimiLife Mushroom Company Marketing Plan 2023.01 - 2023. 04
Optimi Life offers plant-based supplements for wellness, including scientifically-backed functional mushroom products.
Our team of five devised a two-year U.S. marketing plan to drive the company's expansion. (UBC Marketing Application)
Online Singer
2021.07 - Now
I have released 8 original songs and garnered an impressive following of nearly 30,000 fans.
These songs have collectively amassed over 50 million listens across various platforms.
Other Experiences
• Web3 Metahuman Marketing Representative - Livestreaming
• FB Ads Manager-AB Testing
• Photography & Video Editing
• Customer Relationship Management