#7 Other Experiences
Since my second year, I've embraced roles beyond marketing, recognizing that each experience offers chances for learning and skill development, both in hard and soft areas. This progression empowers me, fortifying my decision-making skills and affording increased personal freedom.
This portfolio will remain dynamic, with continuous updates. Some experiences may eventually warrant expansion and transition into separate portfolios.
• 01 Web3 Livestreamer and Marketing representative;
• 02 FB Ads Manager- AB Testing;
• 03 Photographs & Video Editing;
• 04 Customer Relationship Management (CRM);
• 05 Hotel Marketing Manager Secretary;
• 06 Aircraft equipment - Marketing Coordinator;
• 07 To Be Continued...
01
Web3 Livestreamer & Marketing Representative
I've worked as a live streamer and marketing coordinator at Vancouver's X World Games, a Web3 company. Founded in 2018, X World Games (XWG) aims to pioneer the decentralized gaming metaverse, bridging traditional gamers and blockchain while inviting more developers into the crypto space through underlying blockchain infrastructure.
My role centered on the DreamIdols project, a fresh initiative within X World Games. Our company orchestrated a metaverse virtual reality concert using motion capture and facial rendering technology, enabling real performers to dance and sing behind the scenes, while fans experienced metahuman avatars via VR devices.
I conducted weekly livestreams on TikTok through the DreamIdols account, delivering updates on products and events. Collaborating with our marketing team, we grew TikTok followers to 3k with less than 10 live streams.
02
FB Ads Manager - AB Testing
As part of a school marketing research project for a fashion store, our team of four conducted A/B testing. We created two versions of clothing posters for the store: one featuring models wearing the clothes and the other focusing solely on the garments. Using Facebook Ads Manager, we targeted young fashion enthusiasts residing near the store locations.
Over a 2-week period, we randomly displayed one of the poster versions through Facebook ads, each linked to the store's purchases. The aim was to gauge which poster garnered a higher click-through rate. Ultimately, our findings revealed that the presence of models significantly heightened the appeal of the clothing. Observably, people displayed a greater inclination to click the purchase link when exposed to the poster featuring models.
03
Photographs & Video Editing
• Rainie's photograph captured in Terra Nova Using iphone 12 Promax
• Tourism Video Editing Using:
DJI Osmo Pocket + iMovie
04
Customer Relationship (CRM)
Customer Relationship Management
Sales Promoter Intern, Easub Nov 2020 – Mar 2021
Easub is a content service platform for Chinese Twitter - Vblog.
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Invited 164 official media accounts to register on the Easub platform with a team of 11 people..
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Clients on Vblog including China Daily (64.9M Followers), China News Weekly (60.4M Followers), National Business Daily (48.1M Followers), etc.
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Connected with hundreds of media with tens of millions of followers on Vblog (China’s largest social media platform) by contacting the marketing people through phone calls, media websites, Vblog direct messages, and all the other channels.
