#09 School Projects
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MetaHuman VideoScribe
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OptimiLife Mushroom Supplements Company Marketing Plan
1. MetaHuman VideoScribe
As part of a marketing course project, I utilized VideoScribe to showcase an innovative idea. In the "New Ideas Assignment," I proposed a novel product or service for a selected company. Complementing a compelling creative brief, I crafted a whiteboard animation video using VideoScribe to amplify the concept's delivery. The concept revolves around leveraging Metahumans as influencers for the company, aiming to lower expenses and boost revenue.
2. OptimiLife Mushroom Supplements Company Marketing Plan
Optimi Health is a Canadian health and wellness company focused on functional and psychedelic mushroom-based products. Their mission is to support mental wellness, performance, and daily balance through natural, science-backed supplements.
This project was part of the final capstone course Marketing Applications at UBC Sauder School of Business. As a team, we partnered with Optimi as a real-world client to develop a comprehensive marketing plan tailored to their brand goals and growth strategy.
To respect client confidentiality, I will only present the general project management aspects of this project.
We got 5 out of 5 from the final review of our client.
1. Project Gantt Chart
2. Marketing Calendar
